Exceptional Wall Finishes

Venetian Plaster, The Refined Wall Plaster Finish Trending For 2025! Learn more

Venetian Plaster Primer

Size
Color: Argento
$5900
Shipping calculated at checkout.

About Venetian Plaster

Venetian plaster is a wall and ceiling finish composed of plaster mixed with marble dust, creating a smooth, polished surface with a distinctive marbled appearance. This luxurious finish, prized for its depth and luminosity, originated in ancient Rome and was later refined in Venice during the Renaissance.

The technique involves applying multiple thin layers of plaster, which are then burnished to create a high-gloss, almost translucent finish. Venetian plaster is renowned for its durability, elegance, and ability to mimic the look of natural stone, making it a sought-after choice for both classical and contemporary interiors.  

However, traditional Venetian plaster can be challenging to apply, requiring specialized skills and tools. That's where James Alexander Venetian Plaster comes in. This mineral-based plaster offers the beauty and elegance of authentic Venetian plaster with ease of use.

Designed for both professionals and DIY enthusiasts, James Alexander Venetian Plaster allows anyone to achieve stunning Venetian plaster effects without the need for extensive training or experience. Simply apply the plaster paint with a trowel or spatula, and then burnish it to create a variety of textures and finishes, from smooth and polished to rustic and textured. With James Alexander Venetian Plaster, you can transform any space into a masterpiece.

Surfaces & Coverage

Surfaces:

  • Interior wall and ceiling surfaces with proper preparation and Venetian Plaster Primer. Venetian Plaster Knife for application.

  • Coverage: 150 - 200 square feet average coverage per gallon with two coats applied.

Typically applied using the same base color as the Venetian Plaster, James Alexander Venetian Plaster Primer should be applied before applying James Alexander Venetian Plaster to drywall, previously painted walls, and other interior surfaces that are not naturally porous for proper adhesion. Low odor, zero VOC primer.

This Venetian Plaster bonding primer is not a sealing primer. Use an acrylic latex primer prior to application of this product to prepare new construction drywall or other surfaces which would normally require a primer prior to painting. Simply apply this bonding primer over your sealing primer.

  • Typically ships within 2 business days.
  • Venetian Plaster Primer is a zero VOC product for interior applications.
  • Allows James Alexander Venetian Plaster to be applied to wood, primed, or painted drywall, and many previously-finished surfaces.
  • Can be rolled-on or spray applied. Microfiber roller cover recommend for rolling.
  • Typical coverage is 350 sq. feet per gallon.